JAJAH clothing basically is a streetwear clothing brand. This is my project on how i interprate street fashion in my hood, Malaysia, in terms of Malaysia cultural art, political struggle and the face of my own people. To make it short, JAJAH is a symbol of Malaysianism. That is my sincere hope and dream that i hold dearly.
The project right now is in 'stale' mode because right now, i got other project to focus on. Another clothing label, made by typical strategies to follow up-to-date trend in clothing societies. In other word, to cater what people loves in recent time. JAJAH for me is different. JAJAH for me is true by its nature.
In the near future, you may see JAJAH on our street. You maybe love it, or, maybe you will hate it. And maybe you will describe JAJAH as another small fish in a large pond full of bigger fish. Maybe, JAJAH just add to what people say as an another addition of typical what the fuck brand in streetwear societies. I hope not. And i hope, i can prove em wrong. This will be a hard long journey for JAJAH as a brand, and me, personally.
